Luncheonette is a long term art project centred around hospitality and food, started by Jennie Moran in 2013. It is a prolonged exploration into the complex alchemy of placemaking, centred around the provision of shared experiences. I worked closely with Jennie to find a design for the website that complimented the project holistically. The font used is the same font used in the menu’s in the cafe, a digital ode to the physical place. The story page details the Luncheonette narrative. It is handwritten to mimic the personal nature of the text written by Jennie.