Lush Campaign Project (university work)

I worked as part of group in university where we created a pretend campaign for the cosmetics company Lush. We thought of new product ideas/ brand extensions. I took the role of market researcher and conducted surveys based upon psychology of the customers, demographics of the company, what people prefer to spend, benefits etc and these are some of the results which I then incorporated into my design of the infographics shown below. I provided the group with my findings before the final products were made including what the target audience should be. There is a key on the bottom of each one which mentions age groups, price ranges and the names of the products. For example, yellow on 'Expenditure' represents the general public who were willing to spend £5 to£10 on the most popular product idea, 'Bombastic' which was a bundle. All work was created on Adobe Illustrator and can be physically viewed along with the available sketchbook if required.