In the words of Sense London:
"Acknowledging the many nuances of make-up wearers’ personal preferences, M.A.C cosmetics have created the Studio Fix Stick Foundation range in over 33 shades – assuring that whatever your skin type or however you like to express yourself, we’ve got you covered.
Working with acclaimed illustrator Alexandra De Assunçao, the exterior of the studio became a live mural reflecting the true diversity of M.A.C users – inviting real people to be depicted within the design itself.
Then entering inside, the ‘We’ve Got You’ wall literally reflected the thousands of empowering angles of anyone that stood for a picture in front of it.
Finally, expert M.A.C ‘Shade Match’ consultations identified visitor’s unique foundation colour codes from the Studio Fix Foundation range, with these applied to any product purchased on the day at the #GetYourFix personalisation station.
1,200 people shade matched