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M.A.C Get Your Fix Pop-up

  • Kyle Ian Dawney
  • Georgia Wood

The design of a unique personalisation pop-up for M.A.C working with Sense London & hosted at Liverpool One. The architecture was adapted from a shipping container fit-out with capability for external live illustration showcasing the diversity of shades among all cultures, as well as show-stopping sculptural installation to highlight all of the shades of you. Created with a series of tessellating triangular panels to reflect light, the internal installation gives the audience to ability to see their every angle. This spectacular visual draw pulls people in to continue to the conversation with the M.A.C brand, extending social outreach. The shade matching with M.A.C experts inside the pop-up lead to personalised products and ultimately product redemption in local stores.

In the words of Sense London:

"Acknowledging the many nuances of make-up wearers’ personal preferences, M.A.C cosmetics have created the Studio Fix Stick Foundation range in over 33 shades – assuring that whatever your skin type or however you like to express yourself, we’ve got you covered.

Working with acclaimed illustrator Alexandra De Assunçao, the exterior of the studio became a live mural reflecting the true diversity of M.A.C users – inviting real people to be depicted within the design itself.
Then entering inside, the ‘We’ve Got You’ wall literally reflected the thousands of empowering angles of anyone that stood for a picture in front of it.

Finally, expert M.A.C ‘Shade Match’ consultations identified visitor’s unique foundation colour codes from the Studio Fix Foundation range, with these applied to any product purchased on the day at the #GetYourFix personalisation station.

The Results:
5 days live
1,200 people shade matched
10% redemption at store
1m+ reach"
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  • S

    Sense London

    Skills