Made of Different Stuff

A 96 sheet made from a whopping 5000 Rubicon cans.

Made of Different Stuff by IMA
Real Truth
Soft drinks brand Rubicon wanted to celebrate its distinctive flavour range this summer as part of the
‘Made of Different Stuff’ campaign.
Made of Different Stuff by IMA
Made of Different Stuff by IMA
Real Connection
To highlight the range of unique flavours, it only felt right to have a billboard ‘Made of Different Stuff’.
So, we created a fully recyclable 96 sheet made from 5000 Rubicon cans. The eye-catching piece of
OOH was part of a wider multi-media campaign featuring BVOD, Online Video and Social.

Project Tags

Companies

  • t

    the7stars

    • A

      AG Barr Soft Drinks

      • K

        Kinetic

        Skills

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