Made of Different Stuff

A 96 sheet made from a whopping 5000 Rubicon cans.

Real Truth
Soft drinks brand Rubicon wanted to celebrate its distinctive flavour range this summer as part of the
‘Made of Different Stuff’ campaign.
Real Connection
To highlight the range of unique flavours, it only felt right to have a billboard ‘Made of Different Stuff’.
So, we created a fully recyclable 96 sheet made from 5000 Rubicon cans. The eye-catching piece of
OOH was part of a wider multi-media campaign featuring BVOD, Online Video and Social.

Project Tags


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    • A

      AG Barr Soft Drinks

      • K