Made w/ Code Google & Snapchat
A Snapchat filter competition (US based) aimed at girls to create their own Geofilter. Five finalists would be selected to win a VIP trip to Snapchat HQ to create a Snapchat lens. The winner would see their lens launched within the live app.
Our brief to provide creative for Google Made with Code - Geofilters, using a mobile first approach for Blockly (Google's coding programme to teach girls about code). Unique Geofilter designs can be created using Blockly. The user can drag each piece from the menu and connect it to other pieces in the work space. Each object practices some form of coding like sequences or variables. Elaborate patterns can be made using a mixture of stamps, modifiers and variables.
Our team was made up of illustration, UX and coding talent. I was involved with the creative and art direction, guiding artwork and prototyping visuals. Organised libraries helped to ensure a consistent design system. Reviews with Google covered detailed documentation, creative vision, interactions and rationale.
The prompt ‘A Snapchat from your Future Self’ guided the look and feel, consisting of frames and filters, stamps and type all influenced by STEM and the Arts. Examples of illustrations by Jamie Jones can be seen across the page.
Software: Sketch/Sketch Mirror, Photoshop, G Suite.
Credits: Google Made w/ Code Geofilters. Produced by Nexus Interactive Arts. Illustration by Jamie Jones. Project powered by Snapchat.