Mahindra, a $14 billion car company from India, came to us for creative direction across print and digital media for the launch of their first product in the UK, the ElectricCity car, ‘e2o’. We introduced a new typographic identity, art directed and produced photography and films, produced animated infographics and creative direction on the website.
Launched in April 2016, the result was a complete and sophisticated realisation of Mahindra’s aims for the UK market, targeting a wide consumer base while appealing to an urban, northern European market.
Creative direction
Graphic design