Make It Real

  • Lisele TEYSSIER-GUIGNAND
Brief: In today’s world, technology seems to be in every person’s hands—literally. This includes children, sometimes very young children. Kids and technology—is it a good thing, or a bad thing?

Insight: Adults are increasingly using technology to substitute real-life family moments. There are text messages to replace in-person discussions, computer games as a more convenient substitute to board and field games, and other everyday moments that can be diluted. Technology is a fantastic thing, but it is also creating a generation of kids who may not fully realize the difference between reality and the digital world.

Solution: Make It Real was born with the idea to raise awareness in adults regarding kids and technology. We wanted to amplify the current relationships between kids and technology by showing the situation from an extreme point of view. Technology cannot replace reality - MAKE IT REAL.