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Making The Complex Simple

  • John Caswell
  • Daren Williams

It's not easy. Making strategies and building plans is hard. We get asked to do the impossible and it's unique each time. Boiling it down to a simple story is definitely not easy. Using visuals helps.

Making The Complex Simple by John Caswell
Whenever the CEO/Leaders of the business ask me for my opinion on what they need to do I say 'let's see'.


This seems the best answer given my DNA kicks in and wants to get them all in front of a 100 foot white wall. I want to quite literally draw it out right there - with the best available information and the smartest people we can gather - to get after the best plan.

Making The Complex Simple by John Caswell
Making The Complex Simple by John Caswell
Making The Complex Simple by John Caswell
Making The Complex Simple by John Caswell
Making The Complex Simple by John Caswell
Oh and then came the Coronavirus.

The world learned how to Zoom and get dressed from the waist up to go to work.
Making The Complex Simple by John Caswell
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John Caswell
Head Of Crayons
Daren Williams
Product Owner