MANDICTIONARY by CALM

  • Atika Hutami Sarwono
  • Vivien Khor
A collaboration with CALM (Campaign Against Living Miserably) as a final year project to design a website and a book for their MANDICTIONARY campaign. With a group of 6 people, I was in charge of creating digital content for both the website and social media. The website consisted of a collection of words submitted by the public and the internal team at CALM, to help tackle men stereotypes. With the use of Wordpress, we have created a home for the campaign and utilised Instagram and Facebook to help drive traffic. We curated entertaining and interactive original content for our social media suited for our target audience.
MANDICTIONARY by CALM by Atika Hutami Sarwono
MANDICTIONARY by CALM by Atika Hutami Sarwono
MANDICTIONARY by CALM by Atika Hutami Sarwono
Atika Hutami Sarwono
Graduate Digital Media and Communications
Vivien Khor
Social Media and Marketing Intern