MANDICTIONARY by CALM

  • Atika Hutami Sarwono
  • Vivien Khor
A collaboration with CALM (Campaign Against Living Miserably) as a final year project to design a website and a book for their MANDICTIONARY campaign. With a group of 6 people, I was in charge of creating digital content for both the website and social media. The website consisted of a collection of words submitted by the public and the internal team at CALM, to help tackle men stereotypes. With the use of Wordpress, we have created a home for the campaign and utilised Instagram and Facebook to help drive traffic. We curated entertaining and interactive original content for our social media suited for our target audience.