MANNUKK is an AW21 collection focusing on the life of an Inuit man. The concept aims to combine the seriousness of masculinity, with a camp and humorous twist, providing an element of femininity most men have a fear of showing. A twist on his everyday life will be shown through camp outfits, decorative details and a bright colour palette, juxtaposed with the ‘hyper-masculinity’ advertised in “MAN” culture. Mannukk is inspired by the words of Susan Sontag in Notes On “Camp”; “To be natural is such a very difficult pose to keep up”. The collection will depict a riot of textiles and colour, alongside technical based garments; combining a range of textures and details for the ultimate kaleidoscopic and humorous collection.