A short competition brief, based on the D&AD, Nike+ brief, based around keeping 18-30's leaving in the inner city engaged with the app. After primary and secondary research, I found many women like myself have experienced harassment from a young age whilst exercising outside. Map+ gives women several routes to choose from which have low risk of harassment, using a conjoined effort from police reports and Hollaback!
Map+ would be secure
Included in map+ is condensed versions of NTC and Sneakrs, creating a full experience, supporting you in both your safety and your workouts.
To target those of the 18-30, inner city living bracket, most advertising had to be on underground tracks, using facts and a bold typeface, it was important to capture the attention of the target users.