Racing UK approached us to create a 30 second title sequence for their new show ‘Mark Your Card’.
‘Mark Your Card’ is a weekly programme that incorporates topical debates, guides you through the essentials of the day’s horse racing and offers professional advice on the Saturday afternoon runners and riders.
Taking inspiration from jockey silks, I created a palette of vibrant colours and explored geometric designs and patterns found on these silks. Being a complete horse racing novice, I quickly got up to speed on the world of horse racing and betting. This was a really fun project to work on. It is always nice to design for something completely new.
ROLE: CONCEPT, ART DIRECTION, MOTION GRAPHICS.