Marketing design for Paradym app

  • Ksenia Lowe

Here's the project I've done for the Paradym app based on their brief: "Create a mini campaign based on a single concept for World Mental Health Day. Your campaign should fit into one of Paradym’s core pillars - Aware, Love, Body, Success or Identity. The core objective of this campaign should be to drive app downloads". I chose to speak about languishing – the leading emotion of 2021. Many people can't differentiate between depression and languishing, so I wanted to show that difference using metaphors, and to tell users how to move from those states to flourishing. I executed my idea via email design and Instagram posts, using Paradym brand guidelines. The email can be easily built in Mailchimp using templates and by amending the HTML code.

Instagram post: