Marketing design for Paradym app

Here's the project I've done for the Paradym app based on their brief: "Create a mini campaign based on a single concept for World Mental Health Day. Your campaign should fit into one of Paradym’s core pillars - Aware, Love, Body, Success or Identity. The core objective of this campaign should be to drive app downloads". I chose to speak about languishing – the leading emotion of 2021. Many people can't differentiate between depression and languishing, so I wanted to show that difference using metaphors, and to tell users how to move from those states to flourishing. I executed my idea via email design and Instagram posts, using Paradym brand guidelines. The email can be easily built in Mailchimp using templates and by amending the HTML code.