#MARTINITIME

This project was for the D&AD New Blood Awards: MARTINI I decided to create the theme of the brief around 'togetherness'. The arms in the design flow in and around each other, connecting through each page of the app. The Martini brand needed to reach out to a younger demographic so I decided to create the style of the illustrations in a fun and engaging way. The colour theme is vibrant to bring in the attention that it was lacking. With the help of the SLIDE AR app, I was able to create a conceptual outdoor interactive app for the users, which would allow them to spread the MARTINI brand online and in turn, allow them to be eligible for a free Martini balloon glass. The hashtag #MARTINITIME is fun and memorable so one that could be used across all social media platforms.