Mattel: ReFuel Speaker Series

  • Ve Dewey, MBA FRSA

From 2009 to 2013 outside creatives did not come to Mattel headquarters to speak to the creative community. ReFuel was born out of this vacuum: creatives need to connect with the creative community beyond their cubicle life to be inspired and to give a voice to ideas. Over four years, the programming I helped create has gone from a quarterly event without a budget to a twice-per-month series with executive sponsorship. While bringing in global thought leaders such as Dr. Nelly Ben Hayoun, Brian Collins and John Meada.