As the first Lead of Development and Creative Experiences at Mattel, curated and executed the inaugural creative HR role sanctioned by the COO which evolved into the Hub, an innovative, educational, and experiential entity strategically supporting the community of 400+ creatives at Mattel HQ during cultural and digital transformation; curating educative and inspirational opportunities such as external and internal speaker series, workshops with cross-vertical partners, and a bi-weekly podcast with limited resources/budget. Additionally, I co-curated the first Innovation and Creative Conference (CreativeCon). I specifically produced the keynote agenda with John Meada and Kat Holmes apart of the line-up.