mau (Conceptual Packaging Design)

The MAU is a Japanese-oriented waxed perfume. Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper. The theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese. Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. A touch of watercolor is used to depict the softness of fragrance and sensitive sense. It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.