SUpure (Branding design)

Branding Design, Art Direction, Graphic Design: Moe Nakagawa This is a conceptual skincare cream brand comparable to baby products. The concept was inspired by my own delicate skin, where I use baby lotion for its moisturising and hypoallergenic properties above all else. The hook for the brand was the demand for the same quality as baby cosmetics from adults suffering from delicate skin and the resistance to the look and feel of children's products. Colour system, logo, packaging design shows identity of brands "fashionable, urban-looking, highly moisturising product comparable to baby products." The target audience is people of any age and race who want to live life a lively, and the photos naturally represent their interests and personalities. The logo “SU" has adopted a flexible form in exclusive products and packaging collaborations with artists. [LOGO] (1)Target is “adult” (2) Ingredients level are as same as “baby products”. The logo shows this complex playfully expressed in "two different fonts" and in "upper and lower case letters". The logo “SU" has adopted a flexible form in exclusive products and packaging collaborations with artists such as graffiti artists and photographers.