Maximize x Weekday

In my first term of third year for fashion management and communication we were tasked with a live project. the live project was a chance to work with the brand weekday, in creating a 2 hour event at the brands store in Sheffield. this was a class project and we delegated roles between us.  I was a project manager for the event and weeks leading up to it. this meant I was in charge of deadlines and managing smaller sub groups such as graphics and marketing.  the event concept was called 'maximize' and was all about maximising the versatility of weekday products. the event included a styling workshop for all guests to style models with the weekday products and a styling talk with industry expert Helen McGuckin.