Medichecks - Know yourself. Inside Out.

Medichecks is a private home blood checks company who have the UK’s largest range of checks available to consumers. The sector of home blood checks is relatively new to the UK. A key objective to the brief was to normalise the process and shift perceptions away from the pharmaceutical sector to one more focussed around well-being. By tapping into peoples motivations to improve their quality of life and understand their bodies, the campaign successfully attracted new customers. I led the creative at Designate with a holistic art directional approach that spanned from TV ads to the UX of their dashboard app.