Men’s Health Survival of the Fittest

  • Steve Clarke

The Brief / Create and advance 360°campaign assets for Men's Health Survival of the Fittest, the world's biggest urban obstacle course race, held annually at five events across the UK. The Solution / Build on the history of the gruelling 5km, 10km or Half Marathon, notorious for its bespoke and unique obstacles, showcase the punishing event, and the rigour/determination it takes to complete it. Curated cross platform fitness plans to make sure participants are ready to win. The Results / 5 Days 22% Participant Growth 150,000+ Survivors

Men’s Health  Survival of the Fittest by Steve Clarke
Men’s Health  Survival of the Fittest by Steve Clarke
Men’s Health  Survival of the Fittest by Steve Clarke
Men’s Health  Survival of the Fittest by Steve Clarke
Men’s Health  Survival of the Fittest by Steve Clarke
Men’s Health  Survival of the Fittest by Steve Clarke
Men’s Health  Survival of the Fittest by Steve Clarke
Steve Clarke
Art Director / Designer / Artist