Men’s Health Survival of the Fittest

The Brief / Create and advance 360°campaign assets for Men's Health Survival of the Fittest, the world's biggest urban obstacle course race, held annually at five events across the UK. The Solution / Build on the history of the gruelling 5km, 10km or Half Marathon, notorious for its bespoke and unique obstacles, showcase the punishing event, and the rigour/determination it takes to complete it. Curated cross platform fitness plans to make sure participants are ready to win. The Results / 5 Days 22% Participant Growth 150,000+ Survivors