Merck – Worlds of Curiosity

  • Paul Taggart

Inspiring social and technological change with curiosity

Curiosity is the driving force behind breakthroughs in science and tech. But how can we remind the world of a superpower we all possess?

The interactive film WORLDS OF CURIOSITY invites audiences to increase society’s overall level of curiosity, as they experience a day in the life of Maria the scientist. Exploring 27 content hotspots, visitors reveal diverse social and technological innovations, to change our world for the better.
Merck – Worlds of Curiosity by Paul Taggart
Pencil to Paper… Developing the film’s narrative with concept scribbles
Merck – Worlds of Curiosity by Paul Taggart
Picture this… Breathing life into the film's storyboards
Merck – Worlds of Curiosity by Paul Taggart
Ave Maria… Giving the film’s leading lady emotions and moods
Merck – Worlds of Curiosity by Paul Taggart
Graphic Novel… Defining a range of exclusive, editorial illustrations
Merck – Worlds of Curiosity by Paul Taggart
Going Offline… One of two press ads promoting the film to Economist readers
Moving Images... Raising awareness via a range of online video ads
Awards
  • MAX Award: Silver
  • Webby Awards: Honoree (Best Use of Animation or Motion Graphics)

Paul Taggart
Creative Director