Microphone Array System - Sony - Copywriter

  • Alice Woodward

Sony required web copy for the launch of a new audio product targeting the corporate and education sectors. I was given a technical specification and a document detailing the target audience, core features and keywords. From this, I produced two B2B marketing pages for the microphone and accompanying management software, ensuring the content was SEO-optimised, customer-focused, and highlighted why the product is a cut above competitor offerings. https://pro.sony/en_GB/products/microphone-array-system/mas-a100-beamforming-microphone https://pro.sony/en_GB/products/microphone-array-system/masm-1