Mime Industries was founded to make do–it–yourself robotics kits that include hardware and software. Aimed at children, young people and their parents as well as educators, the purpose is to promote learning around technology and coding. I designed the identity to create a bright, playful and positive graphic language around technology. The Mime Industries proposition had to feel accessible and easy to use, for audiences who might not be used to technology or coding, or might be be easily intimidated by it. Alongside the identity, a guideline document was printed which gave instructions on implementing the identity, as well as showing it in action.