Mind Map: "Finding Happiness through Behavioural Science" by Paul Dolan

This is a mind map piece based on Paul Dolan's take on how we can re-think and experiment happiness through behavioural science. You can find all his work here https://pauldolan.co.uk/ The piece is structured in nine stages, connected with a common thread following Paul's thinking process. I faced the challenge of breaking common conceptions and decided to use whimsical visual metaphors in order to communicate the content in an accurate and engaging manner.