For Ministry of Sound's Christmas campaign of 2018, we wanted to convey that whenever the brand is involved, it's always a party.
The idea storyboard was simple - the Ministry of Sound team sit down in a queit cafe for their team Christmas lunch. As it's Ministry of Sound, however, the meal suddenly spirals into a full blwon rave.
This was one of my most ambitious projects to date. I took the idea from inception, found the location, cast, all the props, video team and enticed a crowd of Ministry fans to a cafe in Southwark on a rainy Novemeber evening.
After the shoot I decided to take control of the diting process and put together the footage myself. The campaign composed of a 60sec video for socials, a 12sec supercut for the MoS homepage, poster campaign and dark ads.
