World Leaders In Dance Music

  • Matthew Francey

2018 marketing campaign for Ministry of Sound

World Leaders In Dance Music was a campaign for Ministry of Sound in Q3 2018. It featured a video, artwork and poster campaign following Donald Trump and Kim Jong-Un Lookalikes on a wild night at Ministry of Sound.
I created the concept, casted actors, commissioned film crew, photographer and artworker. We held the shoot during a busy Friday night at Ministry of Sound.
The final product was a 60second video for socials, a 12 second cut for the Ministry of Sound homepage and an artwork campaign for the next quarter based off stills taken during the shoot.