World Leaders In Dance Music

  • Matthew Francey

2018 marketing campaign for Ministry of Sound

World Leaders In Dance Music was a campaign for Ministry of Sound in Q3 2018. It featured a video, artwork and poster campaign following Donald Trump and Kim Jong-Un Lookalikes on a wild night at Ministry of Sound.
World Leaders In Dance Music by Matthew Francey
I created the concept, casted actors, commissioned film crew, photographer and artworker. We held the shoot during a busy Friday night at Ministry of Sound.
The final product was a 60second video for socials, a 12 second cut for the Ministry of Sound homepage and an artwork campaign for the next quarter based off stills taken during the shoot.

Matthew Francey
Head of Content, Producer, Writer, Journalist