Mirum

In 2019 WPP consolidated UK agencies Possible and Mirum into the new Mirum Agency UK, forming a single digital experience and innovation company — as a stand alone brand within the Wunderman Thompson network a new identity was required. The new visual identity is a modern evolution of the Mirum brand: a clean, functional, and human identity that expresses the company’s values, expertise, and work. As creative director I was responsible for the design and development of the logo and wordmark, colours and typography to setting the standard for collateral and communication assets, working closely with Mirum’s creative leadership team. After having been rolled out internally and in the EMEA region, the identity is being further developed with the intention of an global roll out across the agency network.