Mitus - Showing Healthy Affection

  • Alexander Cox

BRIEF: Mitus is a new Home Meal Replacement (HMR) that wanted to find a unique way of launching in the South Korean market. ​ PROBLEM: Married Homemakers feel Stressed and Guilty for not having time to provide a homecooked meal for the family. ​ INSIGHT: That is because, for many Homemakers, the act of cooking is an essential way to show affection. ​ SOLUTION: Mitus promotes showing alternative ways to show affection, that the modern homemaker has time for.