Objective:
The campaign positions Fridge Raiders as the ideal snack for hungry teenagers when they return home from school.
Mattessons wanted to create the MMM3000, the ultimate hands-free snacking & gaming device, to promote Mattessons Fridge Raiders, the 100% chicken breast snack.
Created in partnership with The Syndicate Project (aka Tom Cassell), the UK’s number one gaming commentator.
http://www.youtube.com/user/TheSyndicateProject
Responses:
The Syndicate Project enlisted his legion of fans to design and build the ultimate hands-free snacking & gaming device, by submitting their ideas and designs to the Fridge Raiders’ Facebook campaign tab. I was part of the graphic team that turned best ideas sent in by fans into blue prints which where then considered for prototypes.