Monkey Shoulder

Developing a whole new brand visual identity for Monkey Shoulder — the whisky that's made for high-end mixing. Working with the illustrators at Shepherd Fairey's Studio Number One, I developed the system for the world to sit in based around lines, chevrons, borders, vivid colour and symmetry — and developed the assets so that they could truly be made for mixing. I then branched the world out into a motion system and original packaging concepts and retail environments from initial sketches through to production.