• Paul Howard

Property Branding

DPP were asked to develop a brand that would not feel alien to its location and change people’s perceptions of property developments in Hackney. Monohaus – a new ‘lifestyle hub’ of 47 flats, offices, shops and a gym – was created by avoiding a manufactured marketing approach. We took a black and white look at the world with the Monohaus branding, capturing colourful characters of Hackney in all their authentic glory.
Senior creative artwork / Print management / Brand application / Production management