Moooi webAR product launch

  • Margot Gabel
  • David Westende

After a two-year hiatus, Moooi was back physically at Salone del Mobile in June 2022. We extended their presence with four Augmented Reality experiences allowing everyone with a phone to step into A Life Extraordinary.

Moooi webAR product launch by Margot Gabel

We blurred the lines between physical & digital experience by transforming four interior moods into immersive ‘Portals’ you can experience through the use of Augmented Reality.

Four vibrant interior moods
Divine Dreams, Defy Gravity, Paper Play & Beauty Blooms combine furniture, lighting pieces, wallcovering, carpets from Moooi into scenes worth exploring.
Moooi webAR product launch by Margot Gabel
Moooi webAR product launch by Margot Gabel
A multi-sensory
 shopping experience
We built interactive scenes for moooi.com connecting all the products & content related to each interior mood.
Elevate your visit in Milan & in stores
The visual guidelines we develop with Moooi since 2019 are used to extend the visitor experience. With QR codes they can visit Mood Boards, Spotify Playlists, Instagram filters & more.
Moooi webAR product launch by Margot Gabel
Moooi webAR product launch by Margot Gabel
Experience the online portals on Moooi's digital flagship store!
Margot Gabel
Associate Creative Director at Build in Amsterdam
David Westende
Lead Digital Designer