Moooi webAR product launch
After a two-year hiatus, Moooi was back physically at Salone del Mobile in June 2022. We extended their presence with four Augmented Reality experiences allowing everyone with a phone to step into A Life Extraordinary.
We blurred the lines between physical & digital experience by transforming four interior moods into immersive ‘Portals’ you can experience through the use of Augmented Reality.
Four vibrant interior moods
Divine Dreams, Defy Gravity, Paper Play & Beauty Blooms combine furniture, lighting pieces, wallcovering, carpets from Moooi into scenes worth exploring.
A multi-sensory
shopping experience
We built interactive scenes for moooi.com connecting all the products & content related to each interior mood.
Elevate your visit in Milan & in stores
The visual guidelines we develop with Moooi since 2019 are used to extend the visitor experience. With QR codes they can visit Mood Boards, Spotify Playlists, Instagram filters & more.
Experience the online portals on Moooi's digital flagship store!
