MR PORTER JOURNAL - Editorial Experience Design
The goals of the project to re-design the editorial destination for MR PORTER - Create the best online editorial destination. - Inform, entertain, and inspire customers through it. - Offer a unified and engaging content experience.
MY ROLE
- Developed ideas to define luxury experience in digital products with Motion Design.
- Create new UI interaction and transition patterns while keeping tactile experiences and design principles in view.
- Collaborate with other UX designers and Motion designer.
- Fulfilled requirements from other business domains by strategically collaborating with Project Managers, Creative and Development Teams for MVP launch and QA.
PROCESS:
1. Research on Interaction and motion patterns
2. Concept development to bring tactile experience to the digital platform
3. Interaction design including page-turning, underlining, bookmark and video player control
4. Prototyping to test new UI and interaction patterns
5. User testing
6. MVP launch
IMPACT
- Successful launch with improved interaction and experience to help readers shop for products easily while reading content.
- Received customer feedback on the enriched reading experience.
CREDIT
Andy Ellis (Head of Experience Design Team)
Carl Williams (Lead Designer)
Christie Doyle-John (Senior UX Designer) led the entire project
Gray Jones (Senior UX Designer)
Harry Rollin (Motion Designer) Interaction design and video production
Martin Lampen (Researcher) User Testing
Well done team!
