MR PORTER JOURNAL - Editorial Experience Design

The goals of the project to re-design the editorial destination for MR PORTER - Create the best online editorial destination. - Inform, entertain, and inspire customers through it. - Offer a unified and engaging content experience.

MY ROLE 
- Developed ideas to define luxury experience in digital products with Motion Design.
- Create new UI interaction and transition patterns while keeping tactile experiences and design principles in view.
- Collaborate with other UX designers and Motion designer.
- Fulfilled requirements from other business domains by strategically collaborating with Project Managers, Creative and Development Teams for MVP launch and QA.

PROCESS:
 Research on Interaction and motion patterns
 Concept development to bring tactile experience to the digital platform
 Interaction design including page-turning, underlining, bookmark and video player control
 Prototyping to test new UI and interaction patterns
 User testing
 MVP launch

IMPACT
- Successful launch with improved interaction and experience to help readers shop for products easily while reading content.
- Received customer feedback on the enriched reading experience.

CREDIT
Andy Ellis (Head of Experience Design Team)
Carl Williams (Lead Designer)
Christie Doyle-John (Senior UX Designer)  led the entire project
Gray Jones (Senior UX Designer)
Harry Rollin (Motion Designer) Interaction design and video production
Martin Lampen (Researcher) User Testing

Well done team!

MR PORTER JOURNAL - Editorial Experience Design

MY ROLE

PROCESS:

IMPACT

Project Tags

Companies

MR PORTER

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