Independent agency Mr President has collaborated with global creative network SheSays to launch ‘The Pay Gap Pound’, a pointed campaign for this year’s Equal Pay Day. Women in the UK earn an average of 82 pence for every pound earned by men, and the Pay Gap Pound is a coin that represents that gender pay gap. A run of 100 ‘Pay Gap Pound’ coins has been minted, on first inspection they look like beautifully crafted replicas of the one pound coin, but look closer and you’ll see that these coins have a value of just 82p.
"The Pay Gap Pound coin is a physical representation of the inequality women are still facing in 2019. By allowing women to generate the Pay Gap Pound for their industry we are making it personal… Because there is nothing more personal than the cash in your pocket. At the current rate it will take 60 years to close the pay gap. With so many cases of pay inequality in the courts right now, and movements like #MeTooPay capturing public attention, there’s never been a better time to shout about the issue and demand change. ”