My 40 Days

'Preditor' + Senior Copywriter for viral YouTube social experiment. Host, Caleb Meakins, took on challenges that would propel him out of his comfort zone; usually with a high risk of failure or drowning in a pit of social awkwardness. People submit these challenges via Facebook or Twitter. The fear of failure prevents people from reaching their full potential, leading them to settle for a life of mediocrity. We hope that as people journey with Caleb, in his successes and failures, they may become inspired to not settle within the confines of comfort but instead embrace the fear of failure, risking it all for the things that are worth risking it all for!