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My Placement Year at Talk PR

Each day at Talk was a new challenge. Day to day tasks included:
· Coverage placed across all media outlets including long lead, mid lead, short lead, digital and social
· Writing press releases
· Managing samples
· Assisting with media outreach to meet KPI’s
· Creating social content for in house, client and influencer/media use
· Managing the influencer database
During placement, Talk PR set an intern consultancy task, which I led. We were asked to create a database where all influencer information could be collated, highlighting specific influencer information (e.g. birthday, hair colour and the last contact from Talk PR etc). The database’s main aim was to help the agency be specialised when pitching to influencers. We presented our database back to the whole of the agency and it received a great deal of praise from all levels, including Board Directors.

Credits

Lily Fleming

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Project Tags

  • Digital Database
  • Influencer
  • Outreach
  • Media list

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