I joined this project to help shape My Gore-Tex, a new platform that Gore-Tex wanted to develop. It started as an art direction initiative and evolved into a full-fledged language unique to the brand and platform.
As with any digital project, we developed a set of reusable elements to create the much-needed consistency for this new tool. Harmonizing all elements and developing a cohesive look and feel was vital to achieving strong brand recognition.
I collaborated with the AKQA agency and Gore-Tex to bring this tool to life. As an Art director, my role was to develop design principles and a design language that the brand could own and later to develop the vision designs and documentation to start development.
Client: AKQA + Gore-Tex Role: Art Director + Brand Designer
