Nektar

Nektar is a 100% British organic wildflower honey, which I designed its packaging and branding for a passion project. For the design, I selected vibrant purples and yellows to evoke the rich colours of wildflowers and the golden hues of pollen. After researching other honey brands, I noticed that most of the market follows a soft and understated style. I wanted Nektar to stand out with a bold, eye-catching identity that reflects the product's unique character. To emphasise its wildflower origins, I incorporated playful flower illustrations, pairing it with the fluid, relaxed font evoking the smooth, flowing nature of honey itself. Overall I wanted the design to capture the essence of nature's beauty, purity, and energy.