Nescafé By Design

  • Paddy Tate

My winning entry to Nescafé's tin competition, run by Twelve Agency (with University for the Creative Arts). In response the theme of 'Unexpected Urban Adventures', I was visually inspired by the sight of the sprawling sea of multicoloured umbrellas that are carried around cities when it's raining – it doesn't have to be a sunny day to enjoy a coffee. The print was chosen as their hero design, used nationwide across tins and promotional material.