Nescafé By Design

  • Paddy Tate

My winning entry to Nescafé's tin competition, run by Twelve Agency (with University for the Creative Arts). In response the theme of 'Unexpected Urban Adventures', I was visually inspired by the sight of the sprawling sea of multicoloured umbrellas that are carried around cities when it's raining – it doesn't have to be a sunny day to enjoy a coffee. The print was chosen as their hero design, used nationwide across tins and promotional material.

Nescafé By Design by Paddy Tate
Nescafé By Design by Paddy Tate
Nescafé By Design by Paddy Tate
Nescafé By Design by Paddy Tate
Paddy Tate
Communication Designer