Nespresso Infinite Zoom

  • Deborah White

Together with JWT, I worked on Nespresso’s American DOOH campaign celebrating the launch of Nespresso’s new limited edition Flavours; Tinted De Colombia & Cafezinho Do Brasil. Working with photographs taken on location in Brazil & Colombia we created 2 videos Colombia & Brazil to be delivered in 4K both Landscape and Portrait versions. The high resolution continuous zoom was designed to look like a very very long zoom within 1 image – to achieve this effect it required multiples of cut out high res photographs blended together to create the illusion of ‘flying through a single image’. Perfect easing was required within the After Effects graph editor for a smooth journey. Role: Motion Designer