Netflix made its first blockbuster movie, which they named after "Bright". In the movie, an alternate present-day world, an Orc police officer and a human police officer must overcome their differences to protect the city from the dark forces. To announce the movie in Istanbul, we converted the world of Bright to Istanbul.
Netflix made its first blockbuster movie, "Bright". In the movie, in an alternate present-day, an Orc police officer and a human police officer must overcome their differences to protect the city from the dark forces.
To announce the movie in Turkey, we converted the world of Bright to Istanbul.
We continued with a special outdoor campaign. We created fake orcish brand ads. A toothpaste brand which we named as "Orkolin", a finance brand named as "Ork Bank", a perfume brand named as "d'Ork" and we transformed Netflix to Orkflix.
We organized a living room premiere night with Netflix. We sent several special design packs to influencers. When they watched Bright at home with their friends, they also shared our special items on social media.
One of our Orcs even got on the stage of The Voice Turkey.
As a result, we created a huge impact on social media and national news.
Companies
Netflix UK & Ireland
- Television
