NEW National Museum of Brazil

Museums and Galleries have historically and consistently had a strong and dedicated social and educational purpose and commitment to accessibility. But now, in the twenty first century they must also think about how they communicate themselves, how they brand their image, how they market their exhibitions and programmes, how they initiate discussion and debate and invite critical thinking, how they raise money through sponsorship and fundraising, the café and restaurant, book sales and other museum events. So, how museums should look like in our time? The NOVO Museu Nacional do Brasil is a fictitious project realised as part of my university degree course 'Museum and Galleries as Creative Entrepreneurs' and a personal interpretation of a multiplex question with limited resources available.