“Next Stop: Democracy!” is a voter engagement project that’s asking one simple question: Can public art exhibition on Election Day help increase voter turnout?
60 artists were commissioned to create “Vote Here” signs to be installed in multiple polling locations across Philadelphia (classic, mixed media and street based).
A logo, brand guidelines and website was also built to highlight partnerships, the artists profiles and where the signs were being posted. A heat map was also created on the site to track the tag #VoteNov3rd. The heat map pulled data from social media channels where people were using this hashtag—Twitter and Instagram. Once the data was collected, we could see how may people used this hashtag as well as their location. We could tack the success of this campaign and see how effective the local advertising was in each individual Philadelphia neighbourhood.