• Daniel Humphry

Concepts / Scripts After working with H+K Strategies on an advertising series for Gillette, the team brought me back to write a trio of ads for the American tech firm NICE. Developing a handful of existing concepts – and adding a few of my own – I scripted three ads for NICE’s video calling software, before handing over to H+K’s directors to run the pre-pro, shoot and edit. The films launched in early ‘22 across social and paid-for ad slots, with a very happy client to boot.