NIKE Creator Brief

  • Leko Ritchie

Incepted the first ever Creator Brief to be integrated in brand campaign workstreams to ensure Nike’s narrative and content aligns with those of external partners, whilst resonating with the Gen-Zalpha audience. Led the creative direction, strategic development, and comms for this project.

NIKE Creator Brief by Leko Ritchie

Leko Ritchie
Creative Strategist || Content Creator