Nike 'You're It'

Wieden + Kennedy Amsterdam’s first campaign for Nike Kids puts a spin on the classic children’s game of tag, flipping the chase to remind kids they have the “power” and to build a sisterhood fuelled by movement. We commissioned Dutch electronic / hip hop artists, Zanillya and Humphrey Dennis and worked closely with them to create an exclusive track for the launch film, directed by David Wilson (Riff Raff).