Noh Mai Movement Typeface

  • Amelia Wise

Noh Mai Typeface is a typeface that is inspired by the movements of the Noh Mai dance, using the shapes created by body movements as the structure of the letter form. Noh Mai is a traditional Japanese dance. Noh Mai dances are put together by a series of forms, which are patterns of body movements. The idea stemmed from a very fond memory I have when I first visited Japan at the age of 11. When out for dinner with my dad and step mother we began speaking to a couple on the opposite table, who’d we never met before, they invited us to come watch them at a traditional Japanese dance competition and they asked me to come on stage at the end and hand the winning couple a bouquet of flowers. (They went on to win the competition).