OatLee

So Oatly, shall we make this together? Everyone else get in touch for more bright ideas. Copy for side of carton: Niche much? We may be the world’s most famous oat drink, but that’s a bit like being the world’s most famous baton twirler. Not exactly mainstream. So what if we made our niche even nicher? Introducing OatLee. That’s right; an oat product solely for people named Lee. Last names are good - Spike can sup it on movie sets. First names work too - Westwood’s caddy will pack a carton. We’ll even accept middle names or hyphens - good news for Jamie Curtis, David Roth and Tim Berners. As for the rest of you, if you’re not a Lee already you better get yourselves down the deed poll pronto. Lee Oat has a nice ring to it.