Join The–Dots

ODEON – ‘ARNIE’

While promoting Odeon’s new loyalty scheme, we decided to play with the perception of their existing strap line, ‘FANATICAL ABOUT FILM’, portraying members of the public who were obsessed with their favourite film. Our campaign included a national cinema ad, on-site promotional materials and a large online presence – and over a million people have joined the club since its launch.

Credits

Alex Hess

  • Message

Join our Pro Plan to message Alex

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Senior Copywriter
  •  

Share your new project