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Alex Hess will need to approve that you worked on “ODEON – ‘ARNIE’” before we add you as a collaborator.


While promoting Odeon’s new loyalty scheme, we decided to play with the perception of their existing strap line, ‘FANATICAL ABOUT FILM’, portraying members of the public who were obsessed with their favourite film. Our campaign included a national cinema ad, on-site promotional materials and a large online presence – and over a million people have joined the club since its launch.

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